The model Kendall Jenner has come under fire again amid allegations of cultural appropriation over a campaign shot in Mexico for her new tequila brand. The model launched her new spirits company "818 Tequila" this week in California. She shared photos from the campaign through her Instagram account but soon disabled the comments section after things have become unpleasant, she was accused of cultural appropriation. After the campaign, she posted a caption on Instagram and wrote "what an incredible experience I have had thus far, learning about this beautiful place, it's beautiful culture, and the beautiful people! @drink818 has launched in California... we will be rolling out to the rest of the US all summer long, keep a look out!!!"
That's was enough to met with criticism online with many comments, one user said the model "appropriates Mexican culture for profit", adding she is trying to "look Mexican in her ads". But the official page of the drink stated it was "hand-crafted tequila from Jalisco, Mexico", but it was named after her residential area code in Calabasas, the city in California where she grew up, prompting many people to claim it was an erasure of Mexican culture.