Tory Lanez at just twenty-eight years old found himself at the top of the rap game. Coming up from an eclectic discography that covered everything from rap to R&B and even into experimental electronic with the album, Cruel Intentions, Lanez has influenced genres in a myriad of ways. In fact, it’s not all that surprising given his name, Tory, is taken from one of the most influential rap artists of all time, Notorious B.I.G., who Lanez has long admired. Despite what may be playing out in the media and in legal proceedings, Tory Lanez stays focused on what is most important to him: the music. His latest release, Playboy, is a testament to what a lifetime in music and songwriting can achieve. The soulful and melodic twelve songs on the album are a calming contrast to the high octane tracks of The New Toronto 3 and Loner released last year. Those latter albums took Lanez to new heights. The song “Broke in a Minute” became an overnight sensation hitting nearly 150 million streams, one of Tory’s highest streaming hits to date. It’s hard not to acknowledge how prolific Lanez actually is, having released five studio albums and countless mixtapes, "EPs" and features.
Born Daystar Peterson in Brampton (Canada), the young Daystar moved with his family to Florida and traveled across the United States with his minister father, and eventually settled in Atlanta (Georgia). It is in Atlanta, that Daystar inherits its nickname Lanez, given by his childhood friend “Hakeem” because he was spending most of his time hanging out on the streets (lanes). It was at the age of 15 that young Lanez devoted himself completely to rap, and adds the pseudonym "Tory" in homage to his idol "The Notorious B.I.G." thus becoming "Tory Lanez". From studio to radio, the young rapper shows his musical talent and releases his first mixtape “T.L 2 T.O" (2009) while developing his image on social networks, and participates in numerous concerts. And the following year, Tory Lanez released four new mixtapes successively: "Just Landed" "One Verse One Hearse" "Playing for Keeps" and "Mr. 1 Verse Killah". It is in 2011, that the horizon really opens in favor of "Tory Lanez" with a signature with "Time Is Money Entertainment" which appreciates the musical style of Tory and releases three new mixtapes: “Mr. Peterson" “Chixtape” “Swavey” but "Tory Lanez "became independent again in 2012, and published the mixtapes "Ignant Shit" "Sincerely Tory" "Conflicts of My Soul: The 416 Story" (2013) and "Chixtape II" & "Lost Cause" (2014) with singles : "My City” (Knocka featuring Tory Lanez) - "Anyway" (DJ Carisma featuring Sage the Gemini , Mishon, Eric Bellinger & Tory Lanez) - "All Away" (Elhae feat Rick Ross - Tory Lanez) - "All Down" (Hi-Tone featuring Tory Lanez) - "Fuck Love" (Trina feat Tory Lanez) - "I Understand Her Grind" (featuring Blacka Da Don) "Slide" (featuring Packy). The ghost writer producer decided to found his own record label and management company (One Umbrella) in 2014, and began a clothing company under the subsidiary "Forever Umbrella". The label's first signee was "Mansa" in 2018, and expanded to sign artists "Melii" “Davo" “Maria the scientist” and “KAASH PAIGE” Then in 2015, Tory Lanez released two mixtapes "Chixtape III" & "The New Toronto" (2015) and first EP "Cruel Intentions" with several hot singles such as: "Say It" & "B.L.O.W" - "Diego" - "In for It" - "Acting Like" - "Karrueche" - "Stuck on You" - "Dimelo" (Snakehips featuring Tory Lanez) - Traphouse (featuring Nyce) - "Don't Say Nothin'" (Dr. Maleek featuring Game & Tory Lanez)- "Drifting" (G-Eazy featuring Chris Brown & Tory Lanez) - "Can't Sleep on You" (Flawless featuring Tory Lanez) - "Down Chick" (Mikey Mass featuring Tory Lanez) - "Deep It 100" (Yung Reason featuring Tory Lanez). In 2016, Tory Lanez dropped the singles : "LA Confidential" - "Luv" - "Cold Hard Love" - "B.I.D" - “Flex" (Joe Budden featuring Fabolous & Tory Lanez) - "Trust Nobody" (Cashmere Cat featuring Selena Gomez & Tory Lanez) - "Radar" (DJ Spinking featuring Tory Lanez) - "Tek Weh Yuh Heart" (Sean Paul & Tory Lanez) - "Throw Myself a Party" (Cashmere Cat featuring Starrah, 2 Chainz & Tory Lanez) - "Damn" (Trina featuring Tory Lanez) - "Litty" (Meek Mill featuring Tory Lanez) - "Es rollt" (Maxwell featuring Tory Lanez & Gzuz). In 2017, Tory Lanez released two mixtapes "Chixtape IV" - "The New Toronto 2" and many singles like: "Shooters" - "Skrt Skrt" - "Real Thing" (featuring Future)- "I Sip" - "Girlfriend" (Busta Rhymes featuring Vybz Kartel & Tory Lanez) - "Number One" (Massari featuring Tory Lanez) - "Canada Goose" (Pressa featuring Tory Lanez) - "Best Friend" (A Boogie wit da Hoodie featuring Tory Lanez). In 2018, Tory Lanez released his second EP "March 2nd" and dropped many singles like: "Dance for Me" (featuring Nav) - "Hypnotized" - "4 Me" - "48 Floors" (featuring Mansa) - "Miss You" (feat Major Lazer and Cashmere Cat) - "Pa Mí" - "Talk to Me" (featuring Rich the Kid) - "Keep in Touch" (featuring Bryson Tiller) - "Sleep On U" (E.G.O. featuring Tory Lanez) - "Cold Love" (Classified featuring Tory Lanez) - "2am" (Casanova featuring Tory Lanez & Davido). In 2019, he dropped "Chixtape V" and for 2020, Tory Lanez released "The New Toronto 3" and March 20, Lanez teamed up with reggae singer "Buju Banton" for a remix of "Trust".During the quarantine lockdown due to the COVID-19 pandemic, Lanez hosted "Quarantine Radio" on his Instagram Live, and dropped his first independent single "Temperature Rising" via his own Label "One Umbrella imprint"
"Tory Lanez Sells 1 million copies of his NFT album in fifty-seven seconds" Tory suprised himself and everyone else with the recent sale of his NFT album. One million copies of the album released on new streaming platform, E-NFT. However, no one expected them to sell out in just 57 seconds. Apparently, E-NFT wants to change the way artists are paid in the music industry. Originally started by Emmersive Entertainment, they are looking to pay their artists for every song or content they create. Canadian born Rapper, singer and producer Tory Lanez teamed up with the company to launch their marketplace and his first NFT.